BCG

BCG wanted a gift for departing Managing Directors and Partners that felt appropriate for executives at that level — refined, elevated, and lasting — while still tying back meaningfully to BCG and its alumni community.

While the expectation was an ultra high-end experience, there was still a defined budget to work within, which meant every design decision needed to be intentional.

We focused the majority of the budget on the packaging experience itself, creating a keepsake-quality presentation that would feel substantial, personal, and worthy of the milestone. The goal was to make the box something recipients would keep long after the contents were used — elevating the entire gift without inflating cost through unnecessary excess.

To tie the gift back to BCG in a meaningful way, we built the contents around alumni-founded brands, pairing the physical gift with storytelling that honored recipients’ time at the firm and the broader alumni network.

1. Custom solid wood presentation boxes with gold hardware and engraved nameplates + the BCG logo engraved directly into the box lid
2. Black felt interiors with custom cutouts and foil printing that detailed the years each founder spent at BCG, plus a pocket inside the lid designed to hold a handwritten note for each recipient
3. Product sourcing, including a stoneware mug engraved with a subtle BCG logo, produced through a highly specialized engraving process approved by the original vendor
4. Ongoing storage and fulfillment throughout the year