BCG
Alumni gifts shipped all year long.
The Ask
BCG wanted a seamless gifting program to welcome departing employees to the alumni network—with gifts built around alumni-founded companies, a high-end branded item, and a unifying, intentional theme.
Our Approach
We researched BCG alumni-founded brands and created a caffeine-themed gift box, including tea, two coffees, and a premium Fellow mug engraved with the BCG logo. The theme “Fuel for the Journey Ahead” tied everything together, from custom mailer boxes to detailed inserts. We streamlined the process with a branded GiftHub linked to the exit survey, ensuring gifts shipped within two business days. Custom inserts highlighted each alumni founder and included a QR code to the alumni network.
What We Delivered
- Products sourced from BCG alumni-founded companies
- Ultra-premium, engraved Fellow mugs
- Custom designed mailer boxes
- Branded GiftHub for seamless recipient info collection
- Custom inserts spotlighting product founders + alumni group QR code
- Delivery within 2 business days of address submission
Results
BCG has been thrilled—from the cohesive theme and standout packaging to the set-it-and-forget-it fulfillment. Now in its third year, the program has delivered 3,000+ gifts and become a model for meaningful alumni engagement.
More Client Work
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