Allegra

Allegra wanted to surprise their brand ambassadors with a social-media-worthy gift box built around their Morning Routine campaign. The kit needed to feel premium and intentional, feature a sunrise alarm clock, and thoughtfully incorporate Allegra’s highly specific brand colors

Working within Allegra’s custom purple-and-gold palette, we curated a collection of design-forward products from independent brands that aligned naturally with the idea of starting the day right. Every item was chosen to feel elevated, cohesive, and genuinely useful—while seamlessly integrating Allegra branding where it made sense. The result was a beautifully layered morning ritual, anchored by a custom-branded sunrise alarm clock and packaged for maximum visual impact.

1. Design-led product sourcing from independent brands
   
2. Custom-branded sunrise alarm clocks, tumblers, and coffee packaging
   
3. Full custom packaging suite
   
4. Kitting, assembly, and bulk shipping to hotel locations

The kits were a hit with ambassadors, delivering strong visual impact and a clear, cohesive campaign story. The Morning Routine concept translated seamlessly from physical gifting to social content, reinforcing Allegra’s brand in a way that felt thoughtful, elevated, and anything but promotional.