The Ask
Boxwood Hospitality wanted to promote Walden Retreat, a stunning new woodsy wedding venue, to top wedding planners. Their goal: a PR mailer that would visually showcase the venue and embody its outdoorsy vibe.
Our Approach
We created an immersive mailer experience with a striking interior venue photo, custom camp mugs (co-branded Boxwood x Walden), campfire-scented candles, forest-green tipped matches, and instant campfire coffee—all nestled in woodsy packaging designed to echo the venue’s natural aesthetic.
What We Delivered
- Custom branded swag
- Products sourced to match the woodsy theme
- Custom mailer boxes
- Printed venue info packet
- Assembly & delivery to top wedding planners
Results
Boxwood Hospitality was thrilled—not only did planners rave about the gifts, but many shared the kits on social media and sent direct feedback calling it one of the most relevant, on-brand PR mailers they’d received. The campaign sparked buzz and helped put Walden Retreat on the map.