Recurly
Holiday gifts with an unexpected theme and memorable palette.
The Ask
Recurly asked us to create an ultra-premium holiday gift for their clients that reflected their newly refreshed brand. They pointed to a morning-themed gift from our lookbook as inspiration and wanted something that felt elevated, thoughtful, and appropriate for a wide range of recipients — without leaning on traditional holiday tropes.
Our Approach
Using the referenced morning theme as a starting point, we expanded the concept into a refined, end-of-year “reset” — a gift centered on comfort, calm, and refreshment. We carried Recurly’s distinctive black-and-yellow color palette throughout the experience, using color, texture, and product selection to do the branding work rather than relying on heavy logo placement.
The goal was a gift that felt indulgent but approachable, premium without being precious, and playful in just the right places.
What We Delivered
- A fully custom, morning-themed holiday gift concept
- Brand-forward product curation that carried Recurly’s black-and-yellow palette throughout
- Select custom-branded items paired with unbranded premium products
- Custom rigid mailer packaging designed and printed inside and out
- A branded GiftHub for address collection
- Kitting and multi-address fulfillment
Results
The final gift struck the right balance between polish and personality. The products felt genuinely high-end and broadly appealing, while the playful mug and bold color palette added warmth and character. Branding remained intentionally subtle, with the strongest brand cues coming through color and packaging rather than logos — creating a refreshed, modern take on holiday gifting that aligned seamlessly with Recurly’s evolving brand.
More Client Work
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