Influential needed attendee gifts for a New York City event celebrating creator diversity—with a turnaround time of just a few weeks. Although the project was last minute, it was important that the gifts didn't feel that way: they needed to appear meaningful, and on-brand, not like a last-minute scramble.

We set out to create gifts that sparked conversation and connection. We curated premium products from small businesses led by diverse founders: a “This Candle Was Handmade By A Gay Man” candle, blooming tea from a female AAPI-led company, authentic alfajores from an LGBT, Hispanic-owned bakery, and Dope Coffee from a Black-owned company merging hip hop with specialty coffee. Each item included a beautifully designed insert telling the founder’s story and tying the product directly to the theme of diverse creators. The packaging suite—mailer box, sticker, and inserts—used Influential’s brand palette and was instantly recognizable, but clean and minimal.

1. Custom sourced products from diverse-founded small businesses
2. Custom designed & written inserts spotlighting each founder’s story
3. Branded packaging suite (mailer, closure sticker, story insert)
4. Lightning-fast assembly & delivery to the NYC event

The client was thrilled—not just with the design, but with how each gift felt curated and deeply intentional, tying perfectly into the event’s theme. The fast turnaround didn’t sacrifice quality, and guests left with gifts that added real meaning to the experience, sparking conversations and leaving a lasting impression.