The Ask
YouTube wanted to celebrate the launch of its Women’s Creator Fund by gifting founding members with vibrant, meaningful gifts—featuring women-owned businesses and a standout branded item in the program’s exact colors.
Our Approach
We curated products perfect for women creators, including a custom “Inspiration” aromatherapy inhaler, planner, and tea, all from female-founded small businesses. We sourced YouTube-branded mugs in the program’s bright aqua—an exact CMYK match—and packed everything in a custom-designed mailer, each with a personalized letter.
What We Delivered
- Products sourced from female-owned businesses
- YouTube-branded mugs in exact CMYK color
- Custom designed packaging suite
- Gift assembly & fulfillment
Results
YouTube and their creators were blown away by the gorgeous, high-quality gifts and eye-catching mailers. Feedback poured in from both internal teams and recipients—everyone loved it.