Mythical

The entertainment company Mythical asked us to create holiday gifts for their key partners that included food items and their branding — with no additional guardrails. The gifts needed to feel on-brand, memorable, and appropriate for VIP recipients, while still leaving room for creativity.

Drawing inspiration from Good Mythical Morning — where Rhett & Link are known for sampling bizarre and unexpected food flavors — we leaned fully into the spirit of the brand. The concept centered around familiar treats reimagined in wildly unconventional flavors.

The challenge was striking the right balance: playful and surprising without tipping into novelty-for-novelty’s-sake. To do that, we sourced high-quality, artisan brands producing elevated products — just in flavors you wouldn’t expect. The result felt fun, premium, and unmistakably Mythical.

1. A fully custom gift concept inspired by Mythical’s content and audience
2. Curated assortment of artisan treats in unexpected flavors, including: Fried chicken–flavored cotton candy, tomato-flavored chocolate bar. dill pickle–flavored saltwater taffy, Pad Thai popcorn, Thai honey curry pretzel sticks, and sweet corn–flavored marshmallows
3. Custom-designed mailer box featuring Mythical’s logo-on-black exterior and an interior design with an edge-to-edge photo of founders Rhett & Link
4. Branded GiftHub for recipient address collection
5. Kitting and fulfillment to multiple addresses