Lytx

Lytx was looking for an ongoing prospect gifting program that would help position them as the premier provider of video telematics and fleet management solutions. The gifts needed to feel genuinely high-quality and considered — something prospects would actually want to use — while subtly reinforcing Lytx’s leadership in fleet safety without tipping into overt marketing.

We developed a concept centered around the idea of Raising the Bar — a nod to both elevated standards and a refined, giftable experience. Rather than traditional promotional items, we focused on a lightly branded cocktail and mocktail kit that felt seasonally appropriate, design-forward, and premium in both materials and execution.

Branding was intentionally restrained, allowing the products and packaging to speak first, with Lytx’s presence woven in through color, pattern, and small, thoughtful details. The result was a gift that felt personal and gift-worthy, not promotional, while still clearly communicating the Lytx brand story.

1. Curated cocktail and mocktail kits for prospective clients
2. High-end rocks glasses in a custom gunmetal-blue finish with discreet Lytx engraving
3. Premium N/A cocktail mixer, stone coasters with a custom trucking pattern, brass shaker, jigger, dried orange garnishes, and cinnamon sticks
4. Custom-designed mailer box and informational insert
5. A branded GiftHub for address collection and on-demand gift claiming
6. Kitting and fulfillment, shipped as prospects claimed their gifts