Project Goal
Cloudera wanted attendee gifts for their annual Evolve conference in NYC that felt fresh, memorable, and cleverly tied into both their event theme, “Data Anywhere, Innovation Everywhere,” and their keynote speaker—the inventor of Wordle. The gifts also needed to be compact and travel-friendly for guests on the go.
The Ask
Cloudera needed hundreds of event gifts for their Evolve conference in NYC. They wanted the gift to feel cohesive with the event branding, include a nod to their keynote speaker (the inventor of Wordle), and be easy for attendees to carry home.
Our Approach
We dreamed up a gift experience that blended innovation, play, and branding in every detail. We sourced premium Compartés truffles, designed in a five-pack that looked like a Wordle board—complete with custom packaging carrying the “Data Anywhere” tagline in playful, Wordle-style typography. To amplify the innovation theme, each box also included a moveable Areaware Cubebot—an eye-catching, design-forward desktop toy—wrapped in packaging that showcased the “Innovation Everywhere” message. Every element, from the truffle layout to the Cubebot wrap, was thoroughly branded and sized for easy transport.
What We Delivered
- Fully custom product sourcing and design
- Custom product packaging that tied into both theme and keynote
- Branded, compact gift boxes for easy travel
- Assembly - gifts were ready to hand out at the conference
- Delivery of 300 gifts to NYC event space
Results
Cloudera was over the moon: the gifts felt creative, lively, and genuinely special—unlike anything they’d done before. Attendees loved the clever, interactive touches, and the perfect tie-in to both the conference theme and keynote speaker. The gifts were a true highlight, and many guests kept them as mementos well after the event.